On September 21st (12:45 - 13:15, MC 8A), an exciting masterclass held by Tim Rottländer (Director iq digital brandstudio) awaits you on our guiding theme "brands need to be heroes".
From start-ups to medium-sized companies to global players: every company has what it takes to make its customers' world a better place.
Whether sustainability, health or remote work - in times of uncertainty, people long for heroes who offer them orientation. And if brands want to be relevant tomorrow, they need to become those heroes. Tim Rottländer highlights best cases like Bayer, TikTok, Hewlett Packard, Netflix, StudySmarter and shows why with content and the right environment, any company can become a do-gooder.
Be there live! Here you can find more information about the presentation: DMEXCO Masterclass.